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Things Clients Say vs. What They Really Mean (Creative Edition)

  • Writer: Mile Ztone Agency
    Mile Ztone Agency
  • Apr 10
  • 2 min read


Something that pushes us on the tough days!
Something that pushes us on the tough days!

Welcome to the chaotic yet charming world of agency-client communication. At Mileztone, we’ve heard it all — the polite phrases, the sugarcoated feedback, and the classic one-liners that sound harmless but come packed with hidden layers of meaning.

So, whether you’re a designer dodging “Can you make the logo bigger?” or a social media manager deciphering “Make it viral,” here’s our not-so-secret decoder ring to what clients say vs. what they really mean:


1. Client Says: “Can you give us a few more options?”

They Mean: We have no idea what we want, but we’ll know it when we see it. Good luck reading our minds!


2. Client Says: “We want something minimal... but eye-catching.”

They Mean: We want it to look like Apple met Holi and had a baby. Minimal chaos, please.


3. Client Says: “Make it pop!”

They Mean: Add a random gradient, neon glow, or maybe some glitter — we’re not sure, but it better scream. Loudly.


4. Client Says: “This is amazing! Just a few small tweaks...”

They Mean: Scrap 80% of it, flip the layout, and change the vibe entirely — but yeah, great job!


5. Client Says: “Let’s keep it organic.”

They Mean: We don’t have budget for ads, so let’s hope your hashtags and prayers work.


6. Client Says: “Our brand is very premium and exclusive.”

They Mean: We want luxury vibes... on a startup budget. Think Gucci, but make it ₹499.


7. Client Says: “We trust your creativity.”

They Mean: Until we don’t. And then we’ll micromanage the font size on every post.


8. Client Says: “This should be a quick change.”

They Mean: We need you to redo the entire thing in 20 minutes.


9. Client Says: “Let’s make it go viral!”

They Mean: We don’t have a strategy, but we’re manifesting 1M views. Maybe throw in a trending song?


10. Client Says: “We love the concept, but...”

They Mean: Here comes a feedback storm. Brace yourself.


Sound familiar?

We love our clients — quirks, contradictions, and all. At Mileztone, we believe in translating abstract ideas into scroll-stopping content. So the next time we hear, “Can you make it more engaging?” — we’ll smile, nod, and start the magic (after decoding what you really meant, of course 😉).

Want to work with a team that speaks fluent client-to-creative?Let’s talk. We promise we’ll make it pop — just the right amount.

 
 
 

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